Kitekahunas - Learn Wave Kitesurfing
All-In-One Video Production & Marketing
Kitekahunas Advanced Kiteboarding School (Pty) Ltd., Cape Town, South Africa
"Learn Wave Kitesurfing" is a video tutorial series for Youtube and it consists of 9 videos so far.
Video production was done with external camera men and rented gear for super slow motion footage. In addition, GoPros and a drone were used in an innovative way.
Shot lists for each shooting day and for each of the 7 riders were created.
Management and directing camera men and riders on the shooting locations was one of the biggest challenges.
More than 1 month of post production together with fixerfilm.com included: Video editing, voice over recording, sound selection, color grading and motion graphics
Created search engine optimized web pages for each video (for example: Lessson 1)
Developped a viral launch strategy for the biggest impact which included: a trailer video for Facebook, Facebook Ads, press information and a contest
42.500 people reached
43.000 - 13.000 views for EACH of the videos
Number 1 for main keywords "learn wave kitesurfing"
Revenue from Kitekahunas was DOUBLED next season!
